I like The Pig's moxie here.
Given: A Southern-based grocery store named something like Piggly Wiggly doesn't need a nickname.
Yet how can it deny its countless patrons' desires to abbreviate it to 'The Pig?'
Given: A Southern-based grocery store named something like Piggly Wiggly doesn't need a marketing campaign.
Yet how can it deny adopting a bandwagoned Las Vegas tourism slogan that itself was pillaged from a long-established mantra uttered between whispers and elbow-jab chuckles by frequent-traveling corporate suits with loosened, stained neckties and plumbline parts in their hair?
I am a frequent shopper at the Pig. I don't need a t-shirt to remind me of its heightened respect for customer privacy.
But I still might buy one.
